PRESS RELEASE: Smart, glamorous and hardworking women speak up on breastfeeding

When the PR group sent me this press release, I didn’t think twice about posting it here. After all, I’m a breastfeeding advocate. Whatever campaign it is that involves promoting breastfeeding, I’m in!

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Breastfeeding is one of the most natural and joyous acts of human love. And yet many Filipina mothers today, misled by a number of mistaken notions, continue to depend chiefly on formula milk to nourish their infants.

Beauty, Brains & Breastfeeding Inc. (BBB), a silence-breaking organization advocating breastfeeding, says only 34 per cent of mothers in the Philippines practice exclusive feeding in the first six months of their babies. Based on UNICEF statistics, BBB also reveals that nearly half of all mothers in the country depend on artificial milk in varying degrees.
The group would like to correct several misconceptions which discourage mothers with infants and young children to breastfeed — main hurdles to having all Filipino newborns properly breastfed:
·exclusive breastfeeding in the formative first six months of an infant is NOT a hindrance to a mother’s professional or personal goals;
·exclusive breastfeeding is a commitment to give one’s child with life-nourishing food and a good start in life; to think of breastfeeding as only for the poor should be dismissed immediately;
·continued breastfeeding DOES NOT cause a woman’s breasts to deform, sag or make her look haggard and unattractive; and
·the act of breastfeeding in public places is not an act shame and therefore should be encouraged.
No matter the prevailing conditions and norms in any society, nothing best embodies the miraculous ties between mother and child than the act of breastfeeding, BBB asserts.
To correct misconceptions, a trio of smart and beautiful women has decided to speak out and recount their empowering experiences with breastfeeding. Billboards featuring breastfeeding advocates Daphne Oseña-Paez, Patricia Bermudez-Hizon and Iza Abeja with their kids will be seen all over Metro Manila within the month to help bring their strong and timely messages to life.
According to BBB, a total of five billboards will be rolled down: three along MIA Road in Pasay City; one in Philcoa, Quezon City; and one on the DILG Building in EDSA. A few more billboards will be up soon with sites currently in negotiation.

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